Live @ CES – Case Study

As the Creative Producer for Panasonic’s Live @ CES, I lead the creation of 3 days worth of live content viewed and tweeted by millions.  Our show took branded entertainment to a new level as we strove to make the show entertaining and informative without peddling product.  This was an all-access pass to the Consumer Electronics Showcase with sneak peaks at brand new devices, interviews with industry leaders and celebrities, and some seriously entertaining behind-the-scenes exclusives.

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